In short
Most webshops lose revenue in the same two places. Visitors cannot find the right product, and anyone hesitating between two items gets no answer and leaves. Filters and facets only half solve that, certainly in technical catalogues with thousands of item numbers.
AI tackles both, provided it works with your real product data and not with a general database scraped from the internet.
Search in plain language
Your visitor types what they need, the way they would say it at your counter. A stainless screw for outdoor use, in two lengths. Or: something that fits a ten-year-old Merlo.
The search understands the intent, translates it into your own item attributes and shows the items that genuinely match. If nothing is in stock, it shows the alternative straight away instead of an empty page.
AN ADVISER THAT THINKS ALONG
For catalogues where the choice is technical, we build an adviser that guides the customer through the decision. It asks the questions your salesperson would ask and arrives at a specific item, with a reason.
- Compatibility check: does this part fit this machine, vehicle or installation?
- Replacement products when an item is out of stock or discontinued.
- Review summaries, so the customer does not have to scroll through forty comments.
- Reordering for regular customers, based on their own purchase history.
ESPECIALLY STRONG IN B2B
In a B2B webshop the opportunities differ from a consumer shop. Your customers know their items, but they order often and at negotiated prices. There, AI mostly plays on speed:
- Turning an order list from an email or a PDF into a filled basket.
- Reorder suggestions based on consumption and lead time.
- Quote requests for items that cannot be paid for online.
- A search that also works on old item numbers and on the customer's own naming.
PRODUCT PAGES AND TRANSLATION AT SCALE
Anyone selling thousands of items knows the problem: the text in the ERP is technical and short, and nobody has time to turn it into sellable pages. Let alone in four languages.
The result is a product page per item, in your language versions, built from your own attributes. Your team reviews and approves instead of writing from scratch. More on AI for marketing.
GOOD TO KNOW
This is not theory for us. AI already runs inside our own CMS, generating full pages with formatting and translating entire catalogues while preserving structure.
So we also know where it goes wrong: on jargon, on brand names and on units. We build fixed glossaries and checks for exactly that.
Everything starts from your ERP
Prices, stock, discount agreements and item attributes stay where they belong: in your ERP. The AI features query that data through the same integration we build for your webshop. That keeps one single truth in your business. Read how we set up that connection.
YEARS OF .NET EXPERIENCE
PROJECTS DELIVERED
SUCCESSFUL ERP INTEGRATIONS
IN-HOUSE SPECIALISTS
What it delivers
Do not expect miracles from one change. Do expect fewer searches with no result, fewer phone calls asking which item the customer needs, and product copy that is finally complete in every language. That last point has a direct effect on how your webshop ranks in Google.
Why companies choose IDcreation
- The Belgian Defence has been our largest client for over ten years. What meets those security requirements will hold up with you.
- No standard package you have to bend to, but software that follows the way you work.
- Our own hosting in Belgium, with monitoring, backups and a single point of contact.
- Since 1996 we have built in Microsoft technology. One strong foundation makes us fast and thorough.
