In short
Marketing is the department AI entered fastest, and also the one where disappointment follows most often. Copy that reads smoothly but says nothing, translations that do not know your jargon, and content that sounds exactly like your competitor's.
The difference lies in where the AI gets its information. Working from general knowledge, you get general text. Working from your product data, your prices and your own naming, you get something only you could write.
Content for your website
For blog articles and service pages we use AI as a tool, not as the writer. It gathers, structures and delivers a first version. Your people or our editors turn that into something accurate with substance.
That distinction has become important. Google and the AI assistants reward content that demonstrably comes from experience. Purely generated text with no input of your own is increasingly seen through.
Understanding your numbers
Interpretation of your analytics: which pages, which countries and which products actually perform.
Summaries of reviews and customer feedback, with the recurring points pulled out.
Alerts when competitors change their website, prices or range.
Tracking of mentions of your brand in news and social media.
PRODUCT COPY AND CATALOGUES
For companies with thousands of items this is the application with the best return. From your ERP attributes, the AI builds a readable product page per item, in each language version, to a fixed structure you define.
- One fixed structure for all pages, so your catalogue looks consistent.
- Fixed glossaries for jargon and brand names, so translations hold up.
- Meta titles and descriptions generated along with them.
- An approval step for your team, so nothing goes live unread.
WHAT WE ALREADY DO OURSELVES
AI already runs inside our own CMS. It generates full pages including formatting, and translates entire catalogues while preserving structure.
So we are not selling a promise. We know where it goes wrong: on brand names, on jargon, on units and on copy that has to be legally precise.
WHO DOES WHAT
A frequent question: who actually writes in the end? In practice we work with three roles, which you can also fill internally.
- The AI delivers the first version, the structure and the translations.
- Your subject specialist checks that the content is technically correct. Nobody can do that in their place.
- Final editing handles tone, consistency and house style. That role can sit with you or with Optimizer.
Skip that second role and sooner or later you publish a product page with a wrong technical claim. That costs more than all the time saved.
WHAT WE WARN AGAINST
- Publishing copy unread. One wrong technical claim in a product page costs more than the time saved.
- Generating all your content at once. Start with one product group, review, and scale after that.
- Translating without a glossary. Your own component will be called something else next month.
- Having AI write about subjects you have no knowledge of. Then you cannot check whether it is right either.
YEARS OF .NET EXPERIENCE
PROJECTS DELIVERED
SUCCESSFUL ERP INTEGRATIONS
IN-HOUSE SPECIALISTS
Being found in AI
There is a difference between building with AI and being found in AI. The second is about how ChatGPT, Gemini and Google's AI overviews cite your company. That is the work of our sister company Optimizer, and it sits under online marketing.
In practice the two reinforce each other. A company with complete, structured product information online is also cited noticeably more often.
Why companies choose IDcreation
- The Belgian Defence has been our largest client for over ten years. What meets those security requirements will hold up with you.
- No standard package you have to bend to, but software that follows the way you work.
- Our own hosting in Belgium, with monitoring, backups and a single point of contact.
- Since 1996 we have built in Microsoft technology. One strong foundation makes us fast and thorough.
