Digital marketing or web marketing is a collective term for a range of techniques that are used to draw attention to products, services and companies via the internet.
After years of experience in website optimization, Pieter Delesie set up Optimizer bvba in 2006 to focus specifically on online marketing. Optimizer is an online marketing agency specialised in Search Engine Marketing. SEM brings together a number of online techniques that promote the name recognition of companies, with the assistance of search engines such as Google, Bing and Yahoo.
Not only is optimisation of websites using SEO one of our specialties, but you´ll also discover that Optimizer has the most experienced experts in initiating and maintaining SEA campaigns.
In short, over the years Optimizer has evolved along with the most cutting-edge online marketing techniques and applications.
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ADVERTISING ON GOOGLE
Google reserves space above and below its regular search results for companies that advertise through Google Ads. As a Google Partner, we are in direct contact with Google and always know how to best promote your website. Make sure you get noticed!
SOCIAL MEDIA
Which social media platforms should your organization focus on? How do you set up an account on Facebook, Instagram, LinkedIn, or X (formerly Twitter)? Should you also advertise on these platforms? What do your followers expect from you? Let’s get social!
EMAIL MARKETING
Make no mistake: email marketing is still very useful. In fact, it is the medium that provides the highest ROI (return on investment). Looking for a user-friendly and fast platform to send and manage your mailings? Feel free to email us!
SEO and AEO: The Keys to Online Visibility
In the digital world, Search Engine Optimization (SEO) and Answer Engine Optimization (AEO) are crucial strategies for increasing online visibility and providing optimal service to users. SEO focuses on improving the discoverability of websites in search results through comprehensive content and strategic keywords. AEO takes it a step further by directly addressing the evolving needs of users, particularly through voice-activated search and AI. Both methods play an essential role in driving traffic and delivering valuable information, each with its unique approach.
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Frequently Asked Questions
Collaboration on online marketing is structured, transparent, and results-driven, with a focus on measurable growth and optimal online visibility:
- Analysis and strategy: the current situation of your company, competitors, and target audience is thoroughly mapped. Based on these insights, concrete objectives are set so that every marketing effort is targeted and delivers measurable results.
- Planning and execution: an integrated online marketing strategy is developed, including SEO, SEA (Google Ads), AEO (Answer Engine Optimization), Social Media, and Content Marketing. The strategy is implemented with attention to consistency, relevance, and audience targeting.
- Monitoring and optimization: campaigns, content, and advertisements are tracked, analyzed, and adjusted where necessary to achieve maximum performance. This ensures a proactive approach and continuous improvement of results.
- Reporting and advice: periodic reports provide insights into traffic, conversions, and other relevant KPIs. Strategic advice is then offered to further optimize online marketing and achieve objectives.
This structured approach ensures that online marketing is not only executed efficiently but is also continuously aligned with your company’s growth and needs, maximizing the return on your investment.
SEO (Search Engine Optimization) encompasses the techniques and strategies used to improve a website’s ranking in organic search results. This includes:
- Technical SEO: structure, speed, mobile optimization, and secure connections.
- On-page SEO: optimization of content, titles, meta descriptions, headers, and images.
- Content strategy: valuable, relevant, and unique content that addresses users’ search intent.
- Off-page SEO: link building and website authority through external references.
- SEO focuses on organic visibility through the optimization of content, technical aspects, and authority, delivering sustainable results.
- SEA (Search Engine Advertising) involves paid ads, such as Google Ads, which provide immediate visibility in exchange for payment per click or impression.
Both methods complement each other: SEO builds long-term visibility and authority, while SEA delivers quick results and targeted campaigns.
A website is better discovered by AI search engines when content, structure, and technical aspects are optimally aligned. IDcreation supports this through measures such as:
- Content optimization: texts and information are tailored to how AI search engines interpret queries and data, ensuring content is more easily recognized and processed.
- Logical and clear structure: information is well-organized, making relevant data easily accessible and interpretable by AI.
- Technical optimization: the website is optimized for speed, mobile use, and correct technical formatting, allowing AI systems to efficiently analyze the content.
- Reliability and currency: information is presented accurately and up-to-date, helping the website be recognized as a trustworthy source.
This combined approach enhances the website’s visibility to AI search engines while maintaining readability and a positive user experience for visitors.
The success of online marketing is measured using clear KPIs and thorough analyses. By continuously tracking and evaluating data, an objective insight into the effectiveness of marketing activities is gained, allowing for targeted adjustments. Key metrics that are monitored include:
- Traffic: the number of visitors from organic search results, paid ads, or social media is tracked and analyzed.
- Conversions: leads, orders, sign-ups, or downloads are measured to understand their impact on business objectives.
- User behavior: metrics such as time on page, bounce rate, and navigation patterns are analyzed to understand how visitors use the website and identify optimization opportunities.
- Advertising metrics: open rates, click-through rates, and conversions are continuously monitored and evaluated.
These analyses are combined with strategic advice, ensuring marketing activities are continuously optimized so that online marketing effectively contributes to the growth and objectives of your business.
