Digital marketing or web marketing is a collective term for a range of techniques that are used to draw attention to products, services and companies via the internet.
After years of experience in website optimization, Pieter Delesie set up Optimizer bvba in 2006 to focus specifically on online marketing. Optimizer is an online marketing agency specialised in Search Engine Marketing. SEM brings together a number of online techniques that promote the name recognition of companies, with the assistance of search engines such as Google, Bing and Yahoo.
Not only is optimisation of websites using SEO one of our specialties, but you´ll also discover that Optimizer has the most experienced experts in initiating and maintaining SEA campaigns.
In short, over the years Optimizer has evolved along with the most cutting-edge online marketing techniques and applications.
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ADVERTISING ON GOOGLE
Google reserves space above and below its regular search results for companies that advertise through Google Ads. As a Google Partner, we are in direct contact with Google and always know how to best promote your website. Make sure you get noticed!
SOCIAL MEDIA
Which social media platforms should your organization focus on? How do you set up an account on Facebook, Instagram, LinkedIn, or X (formerly Twitter)? Should you also advertise on these platforms? What do your followers expect from you? Let’s get social!
EMAIL MARKETING
Make no mistake: email marketing is still very useful. In fact, it is the medium that provides the highest ROI (return on investment). Looking for a user-friendly and fast platform to send and manage your mailings? Feel free to email us!
SEO and AEO: The Keys to Online Visibility
In the digital world, Search Engine Optimization (SEO) and Answer Engine Optimization (AEO) are crucial strategies for increasing online visibility and providing optimal service to users. SEO focuses on improving the discoverability of websites in search results through comprehensive content and strategic keywords. AEO takes it a step further by directly addressing the evolving needs of users, particularly through voice-activated search and AI. Both methods play an essential role in driving traffic and delivering valuable information, each with its unique approach.
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Frequently Asked Questions
The costs of online marketing depend on several factors, such as the chosen channels (e.g., SEO, AEO, SEA, social media, website analytics, …), the scope of the campaigns, the desired reach, and the level of customization or strategy development.
Smaller campaigns with a limited focus are generally simpler and less expensive, whereas extensive campaigns with multiple channels, advanced targeting, and continuous optimization require a larger investment. The final costs are tailored to the specific goals and needs of the company.
- SEO (Search Engine Optimization) focuses on the organic visibility of a website, i.e., unpaid results in Google, by optimizing content, technical setup, and authority. It delivers sustainable results and strengthens online presence over the long term.
- SEA (Search Engine Advertising) consists of paid advertisements, such as Google Ads, which provide immediate visibility and are paid per click or impression.
SEO and SEA complement each other: SEO builds long-term visibility and authority, while SEA delivers fast, targeted results.
A website’s position in Google is influenced by the quality of content, technical structure, and website authority. SEO optimizations, such as improving text and keywords, a fast and mobile-friendly website, and building reliable backlinks, contribute to a higher ranking.
Additionally, AEO and GEO optimizations can be applied to increase visibility in short answers from AI assistants. This allows your website to be referenced in Google Snippets and by AI systems such as Gemini, Copilot, ChatGPT, and others. This includes technical improvements, content optimization, and FAQs.
SEO results are not immediate and depend on factors such as industry competition, the current state of the website, and the type of optimizations implemented. At IDcreation, pages are registered directly through Google Search Console, which accelerates the indexing process.
In general, it takes several weeks to a few months before changes in content, technical setup, and authority have a noticeable effect on search engine ranking. By systematically managing and regularly updating SEO and AEO, improvements can gradually and sustainably become visible.
The effectiveness of online marketing depends on the company’s goals, target audience, and chosen channels. Commonly used techniques include SEO for long-term visibility, SEA for immediate results, content marketing to enhance engagement and brand recognition, and social media to increase reach and interaction with the target audience.
The best results are achieved through a combination of these strategies, tailored to the specific needs, resources, and growth objectives of the company.
The results of online marketing are measured using key performance indicators, such as visitor numbers, conversions, and engagement with content. For SEO, this includes organic visitors* and search engine rankings; for SEA, it includes click-through rates and cost per click; and for content marketing and social media, it includes reach and engagement. By continuously monitoring and adjusting these metrics, campaigns can be made more effective and deliver better results.
* Visitors who arrive on a website via unpaid search results in search engines, such as Google.
