Modena Motors, based in Ingelmunster, is a premium car dealership offering a constantly changing selection of used cars and commercial vehicles. Sales, purchasing and consignment: everything revolves around an inventory that changes daily and that the customer needs to be able to manage quickly and efficiently.
The challenge
A car dealership is constantly in motion. Vehicles come in, are sold and disappear again — sometimes within a week. The website needed to keep up with that pace without requiring a developer every time.
More specifically, Modena Motors needed:
- An inventory they could publish and update themselves, including photos, specifications and pricing
- A premium look and feel that matches the market segment they operate in
- Four languages, as a large part of their business takes place across borders
- Transparency regarding the history of each vehicle
- A seamless connection with their existing AutoScout24 channel
The solution
IDcreation built a website around a vehicle module in its own CMS. Each vehicle is managed as a single record containing photos, specifications, price and status.
The rest of the website — including the overview, detail page, homepage section and four language versions — is automatically populated from this data. Once a vehicle is added, it can be published across the entire website in one seamless action.
One record, always up to date
Adding a vehicle is all it takes: it appears in the inventory, gets its own detail page and is automatically featured in the "New arrivals" section on the homepage. Sold? A single switch adds the label and moves the vehicle to the archive — where it remains online as a showcase of the vehicles that have passed through the dealership.
Images handled automatically
Photos are uploaded exactly as they come from the camera. The server automatically generates all required versions: thumbnail, overview image and large lightbox format. Cropping, compression and file formatting are handled automatically, keeping pages fast and lightweight even with twenty photos per vehicle.
Four languages, four URL structures
Not only the content is translated, but the URLs as well. Dutch, French, English and German each have their own readable URL structure, important for search engines and for international buyers who share the link.
Verified vehicle history
Each vehicle includes a direct link to the official Car-Pass report. Visitors can access the source themselves and view the registered mileage. Transparency that builds trust without the need for explanation.
Technisch onder de motorkap
Wat de website vlot en beheersbaar houdt:
Server-side image processing
All required formats are generated from a single uploaded photo: cropping, dimensions, quality and file type are determined based on where the image is used on the page. Sharp visuals, fast loading times.
Gallery with lightbox
Each vehicle gets a complete photo gallery with thumbnail navigation and full-screen enlargement. Fully optimized for smartphones as well, including swipe navigation.
Car-Pass integration
Each vehicle includes a direct link to the official report. Visitors can verify the mileage history at the source with a single click from the vehicle detail page.
AutoScout24 integration
The complete AutoScout24 inventory can be viewed directly on the company’s own website. Two channels, one workflow: visitors remain on modenamotors.be.
Multilingual with translated URLs
Dutch, French, English and German each have their own readable URLs. Canonical references and breadcrumbs keep the structure clear and consistent for search engines.
Contact form with spam protection
Accessible from every page and protected with reCAPTCHA and form validation. Enquiries are delivered reliably, while spam is kept out.
Responsive by design
The full-width slider, responsive navigation and vehicle grid adapt seamlessly to every screen size. A large share of visitors browse the available vehicles on their phones while standing on the lot.
Analytics and cookie management
Google Tag Manager for analytics and campaigns, combined with a consent banner that allows visitors to manage functional and analytics cookies separately.
Receiving a vehicle and putting it online has become one seamless process: photos, details, publish. The rest of the website updates automatically.
The result
Modena Motors now has a digital showroom that moves just as quickly as the business itself:
- Updates the vehicle inventory within minutes, without external intervention
- Presents every vehicle with a complete photo gallery and clear specifications
- Builds trust through direct Car-Pass verification
- Reaches buyers in four languages, across national borders
- Connects the company website with the existing AutoScout24 channel
- Keeps sold vehicles visible as part of the dealership’s portfolio
A technical foundation that scales with the inventory — fifteen vehicles today, fifty tomorrow, without requiring any changes to the website.
Interested in a website
tailored to your organization?
Would you, like Modena Motors, like a website where your offering stays up to date automatically and where technology and design go hand in hand?
IDcreation works with you from concept to implementation.
