The challenge

Digitizing a complex B2B environment

Easy Desk needed a fully customized B2B webshop that went far beyond a standard e-commerce platform.

• Fully integrated with the Dias ERP system
  
• Integration with an external product catalog through XML import (Adveo)
  
• Automatically processing customer-specific pricing and conditions
  
• Managing large volumes of products and catalog data
  
• Supporting multiple types of users and business accounts
  
• Operating bilingually — Dutch and French
  
• Easy to manage through a CMS, perfectly optimized for all screen sizes
  
• Complex pricing structures, real-time synchronizations, and a high-performance customer portal

 
The solution

Full integration with Dias ERP

A key part of the project was the real-time integration with Dias. Through the API, all relevant data is automatically retrieved and synchronized.

New customer registrations on the webshop are also automatically forwarded to the ERP system, eliminating duplicate input and ensuring faster and error-free processing.

Advanced custom pricing structure

Because Easy Desk works with different customer types and pricing agreements, an extensive pricing engine was developed. Registered customers always see their correct prices and conditions, fully and automatically retrieved from Dias.

Price matrices based on customer categories and product groups

Customer-specific pricing

Tiered pricing with up to 6 levels per product

Recupel fees per packaging quantity

Shipping costs and customized payment terms per customer

Smart inventory management and catalog integration

In addition to Dias, integration was also provided with the external Adveo catalog via XML import, using a smart import process that gives Easy Desk full control without manual processing of large amounts of data.

Automatic nightly synchronization

Differential updates — only modified data is processed

New products are prepared but not automatically published

Products can be selected and published through the CMS

Deleted products are automatically taken offline

Extensive customer portal

The webshop includes a comprehensive customer portal where customers can manage various administrative tasks themselves. Customers can:

View delivery notes in PDF format

Access their order history

Easily reorder previous purchases

Manage delivery addresses
 

Changes to delivery addresses are automatically synchronized back to Dias so that all systems remain fully up to date.

Flexible user and account structure

For companies with multiple users, an advanced account structure was developed. The login and password module was built fully GDPR-compliant, including secure password resets via temporary unique links.

Three user levels

• Visitors
• Registered customers with the ability to create multiple logins per customer
• Project customers — with unlimited subaccounts and permissions per user

Budget management

• Budget limits configurable per month, quarter, or year
  
• Account automatically blocked when limits are exceeded
  
• Administrator automatically receives an email notification

User-friendly webshop functionalities

The webshop was built with a strong focus on usability and fast navigation. In addition, alternative and related products are automatically suggested to make the ordering process more efficient.

Live search function with real-time dropdown results

Dynamic filters based on product attributes

Sorting by name and price

List and grid view

Favorites lists for logged-in customers

Automatic saving of multiple shopping carts per customer

Online payments via Mollie

An integration with Mollie was implemented for online payments. The available payment methods are automatically determined based on customer data and parameters from Dias. This ensures that every customer automatically sees the correct payment options, tailored to their profile and agreements within the ERP system. As a result, the payment process is not only more user-friendly, but also fully integrated with Easy Desk’s internal operations.

Existing customers can pay by invoice or online

New customers can check out immediately online

The result

A scalable B2B webshop that truly works

With this new webshop, Easy Desk now has a powerful digital B2B solution in which the webshop, ERP, customer management, and product management are fully integrated and work seamlessly together. The result is a scalable and user-friendly webshop fully tailored to the complex operations of a modern B2B organization.

Thanks to the advanced automations, manual tasks are significantly reduced, orders are processed more efficiently, and customers always see the correct prices, product information, and account permissions.