Moorslede
June 2026

Euro Joe is a Belgian specialist in high-quality equipment for dog sports, police dogs, and working dogs.
The company serves both professional trainers and private customers, supplying clients worldwide.

Custom Webshop for Euro Joe

The challenge

The existing webshop no longer met the needs of a growing and professional e-commerce business. Complex B2B pricing structures, international sales, and multiple third-party integrations required a more flexible and high-performance platform.

 

Euro Joe therefore set out to find a future-proof solution fully tailored to its business processes and long-term growth ambitions.

 

 

 


 

The solution

IDcreation developed a fully custom B2B and B2C webshop in ASP.NET, built around Euro Joe’s specific business requirements and growth ambitions, enriched with a wide range of custom-built features.

Multilingual support
Available in six languages

B2B pricing structures
Tailored per customer or customer group

Third-party integrations
Onfact, DPD and Mollie

Customer portal
Personalized customer management

Automatic picking slip generation
Efficient order processing

Automatic VIES validation
VAT number verification for B2B customers

Google Shopping & Meta integrations
Automated product feeds

Custom Webshop for Euro Joe

An international webshop

The new webshop supports both private and professional customers and is available in six languages:
  • Dutch
  • French
  • English
  • German
  • Spanish
  • Italian

The webshop also features an intuitive navigation structure and a powerful search function, enabling customers to quickly find the right products. This allows Euro Joe to serve customers around the world from one central platform.

Advanced custom pricing structures

For Euro Joe’s professional customers, an extensive pricing system was developed with support for:

  • multiple customer groups
  • tiered pricing per product
  • volume discounts
  • dedicated B2B pricing

This enables the company to respond flexibly to the varying needs of its customers.

 

Custom Webshop for Euro Joe

Additional custom features

In addition to the standard e-commerce functionality, several tailor-made solutions were developed, including:

 

  • wishlist
  • promotion management
  • customer portal
  • automatic PDF picking slip generation
  • migration of existing products and customer accounts from WooCommerce

 

The webshop was, of course, developed as a fully responsive platform for desktop, tablet, and mobile devices.


 

Smart integrations with external systems

To automate day-to-day operations as much as possible, several integrations with existing software and business partners were implemented.

 

  • Hofman Animal Care (HAC): Products, descriptions, and prices are automatically synchronized every week through a REST API, ensuring the product catalogue always remains up to date.
  • Onfact: Orders are sent to the Onfact accounting software in real time for automatic processing and invoicing.
  • DPD: The DPD integration automatically generates shipping labels, tracking information, and pickup point support.
  • Mollie: Customers can choose from multiple payment methods through the Mollie integration.

Online marketing support

The webshop is also fully integrated with external marketing platforms.

 

  • product feed for Meta Business Suite and Facebook Catalogs
  • google Shopping integration via Optimizer bv

These integrations automatically synchronize product information, pricing, and stock levels with advertising platforms, enabling Euro Joe to keep its complete product range up to date across Google and Meta marketing campaigns.

A solid technical foundation

The webshop was fully developed in ASP.NET with Microsoft SQL and is hosted on IDcreation’s reliable hosting infrastructure.

Thanks to its modular architecture and extensive integrations, Euro Joe now has a stable and scalable solution that is ready to support future growth.

 

International B2B functionality

For intra-community customers, automatic VAT number validation through VIES was implemented. This ensures that international B2B orders are processed accurately, efficiently, and in compliance with European VAT regulations.


Custom Webshop for Euro Joe


Custom Webshop for Euro Joe

The result

With its new webshop, Euro Joe now has a professional e-commerce platform that perfectly supports its international ambitions and complex business processes.

 

Automation of product management, invoicing, shipping, and marketing significantly reduces manual work while making internal processes more efficient. At the same time, flexible pricing structures and multilingual support provide an optimal user experience for both B2B and B2C customers.

 

The result is a future-proof webshop that grows alongside Euro Joe’s continued development.

Custom Webshop for Euro Joe
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